Anastasia SS15 Fashion Show

Anastasia Chazka designer and creator of Anastasia Boutique, had a runway style fashion show called Anastasia SS2015.  Which was held at the Promontory in Hyde Park.  Anastasia Chazka designed all of the clothes at the event, locally in Chicago. The show was a showcase for Anastasia’s springtime/summer 2015 collection. Aside from the show it was a great networking event as well.  There were about a hundred people at the event, and it felt really personal.  I even ran into one of my old TV producer friends. I also got a chance to hang out with the hair and makeup artist Andie Peirce.  I also met a pretty cool fashion blogger Crystal Ermon CEO and co-founder of Purple Vein.  Everybody was really nice, even the models.  It didn’t seem cliquish, everybody was down to earth.

There were about 8 photographers, 3 videographers, a live DJ, and a full bar.  It was a pretty fun event especially on a Tuesday.  Most of the marketing for this event was done on social media.  Or at least that’s how I found out about it.  On Monday I was randomly on Instagram, I saw a picture for the event, and there was the link to the tickets right in the description for her profile. That’s why, I think is very important to utilize social media to drive traffic to your business.  Don’t wait for customers to come to you you need to go to them like Anastasia has done. Anastasia has a traditional store at 1500 E. 53rd St Chicago,IL.  But she also does these type of popup events all over the city.  Which gives people in different areas a chance to see her clothes and products.  Then after the event, they have a chance to purchase the products right there on the spot from Anastasia. Or they can go to her store later.

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